17 March 2011 - Geologic (Decathlon) renew their partnership with FITA

PRESS RELEASE   Lausanne (SUI) – 17 March 2011   Geologic (Decathlon) renew their partnership with FITA   Geologic has been one of the seven official target face suppliers approved by FITA since 1998. On 14 March 2011, FITA Secretary General Tom DIELEN, along with Development and Education Director Pascal COLMAIRE, met with Marc ROUSSEAU and Florent RABOUIN, two managers of Geologic, a French company producing archery equipment.   Geologic is a brand that produces archery equipment for Decathlon, for beginners, leisure and target faces for FITA events. Decathlon stores distribute equipment produced by other manufacturers in 15 countries and they also collaborate with national archery federations through partnership agreements.   The director and employees of Geologic are archers’ themselves and do their best to promote archery by guarantying the lowest prices.   Other partnership feasibilities were discussed during this meeting and shall be concluded in the coming months, such as equipment assistance for countries willing to develop archery, introduction and initiation stands, video guides on how to use and choose equipment, etc.   Geologic's brand manager, Florent RABOUIN said: "We are happy to continue our collaboration with FITA. Our brand added value is to make the pleasures of archery accessible to everyone through efficient and solid products at the lowest prices. Some of our products are particularly safe in order to introduce archery to kids at earliest age, whether it is at home, in clubs or in schools."   FITA Secretary General, Tom DIELEN said: "Our target face certification programme purpose is to guarantee a quality production, which is important for our high level competitions but also for its usage in clubs in order to guarantee quality equipment for all. Therefore, we are delighted that prestigious brands like Decathlon and Geologic join our programme and encourage the practices of archery."   FITA and all people collaborating in our activities under the umbrella of the World Archery brand look forward to continuing the membership extension of Geologic as a target face official distributor.   World Archery Communication