Sportcal report reveals 2015 World Archery Championships resulted in 3.2 million USD boost to local economy

A Global Sports Impact [GSI] Event Study into the 2015 World Archery Championships in Copenhagen, Denmark, conducted by Sportcal, has found the event resulted in significant tourism, media, sporting and social impacts, after examining the holistic impacts generated by the major sporting event.

The study is an advanced in-depth analysis across indicators including the impact on economic, financial, social, sponsorship, media, sporting, social and legacy impact sectors.

It found that the event contributed 13,300 bed nights and an economic impact of over 3.2 million USD.

A sold-out ticketing programme brought in-venue attendance to 7,360 in-venue, while 32 hours of coverage was broadcast domestically, with global live, highlights, delayed and magazine or news programming reaching a potential 170 nations across 31 broadcasters.

From a sporting perspective, seven new nations competed at the largest World Archery Championships to date, featuring nearly 600 athletes, and a gender ratio of 56.6% men to 43.4% women.

World Archery Secretary General Tom Dielen said: “The GSI Event study conducted during the World Archery Championships in Copenhagen has allowed us to have a new view on our top event and to prepare us for better analysis of all our future events.”

“It was also an example of great cooperation with the host country and World archery. We discovered many areas where we were doing better than expected.”

Sportcal CEO Mike Laflin said: “The GSI Event Study has shown how the World Archery Championships delivers a whole range of impacts, not just economic, to host cities. It clearly demonstrates how these type of championships can deliver a whole range of benefits to host cities and nations.”

Sportcal will present an analysis of the 2015 World Archery Championships during SportAccord Convention in Lausanne in April.

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