World Archery extends Eurosport partnership through Tokyo 2020
- Four-year agreement to provide comprehensive coverage of major international competitions through the next Olympics in Tokyo
- Continuation of a successful partnership that has been in place since 2014
- The new Home of the Olympics in Europe will tell the key archery stories all year round
The Pan-European partnership will once again see Eurosport broadcast all Hyundai Archery World Cup events, including the Hyundai Archery World Cup Final, and Hyundai World Archery Championships, across traditional and digital platforms, and marks a continuation of the successful collaboration that has been in place since 2014.
Broadcast coverage will include every major event in the lead up to the next Summer Olympic Games in Tokyo, Japan, plus comprehensive highlights shows on all Eurosport screens, including Eurosport Player – Eurosport’s live and on-demand online subscription service – and in the AsiaPacific region via the Eurosport 1 channel.
In addition, Eurosport will work closely with World Archery to promote the sport and help activate the governing body’s commercial partnerships through a dedicated promotional platform, comprising both broadcast and digital activations.
Eurosport CEO Peter Hutton said: “We are delighted to extend our partnership with World Archery for a further four years and look forward to bringing viewers coverage of the very best events where the world’s best archers will be in action. Eurosport already dedicates over half of its schedule to Olympic sports and this agreement further strengthens our portfolio as we start our journey towards the next Summer Games in Tokyo.”
“As the new home of the Olympics in Europe, we will follow the millions of journeys all the way up to the 2024 Games - giving fans the opportunity to follow on one destination - Eurosport. Our aim is to tell the stories of Olympic athletes all year round. Broadcasting the best archery events for the next four years allows us to do that in a sport with great Olympic heritage.”
World Archery President Prof Dr Ugur Erdener said: “World Archery’s vision is for a world in which everyone has the opportunity to make the important Olympic sport of archery their activity of choice. The exposure this ongoing partnership with Eurosport provides for the sport is key in motivating the public to get active and give archery a try.”
“Eurosport’s comprehensive coverage of major sports across the globe provides valued access to an unparalleled distribution network and captive audience. Building on the success of Rio 2016, where reports indicate archery hit new viewership highs in key markets like France and Germany, the channel that is the new Home of the Olympics in Europe is also the perfect home for archery in the lead-up to Tokyo 2020.”
The first event to be broadcast under the new deal will be the first stage of the 2017 Hyundai Archery World Cup in Shanghai, China this May.