World Archery releases national federation social media rankings

16 November 2017
Lausanne (SUI)
The report ranks each national archery governing body by its presence on digital platforms.

World Archery has released social media rankings of its national member associations for the first time in 2017, following a presentation of the findings at Congress in Mexico City.

The report covers major social platforms and is designed to act as a baseline to measure progress over the next two-year cycle.

“As an international federation we often see our statistics compared with other organisations but our national federations did not have an understanding of where they sat in the community,” said World Archery Secretary General Tom Dielen. 

“While World Archery’s platforms have progressed steadily over recent years, we’d like to see more commitment to promotion at all levels of governance. We’ve challenged our member federations to all make improvements by the time this report is redone in time for Congress in 2019.”

The report, conducted in the summer of 2017, counts follower numbers on Facebook, Twitter, Instagram and YouTube. It also recognises geopolitical challenges and offers action points for improvement.

The next edition of the study is planned to include more valuable statistics in reach and engagement, along with direct comparisons to follower numbers.

At the end of the 2017 Hyundai World Archery Championships, World Archery’s Facebook page had nearly 250k likes, Twitter over 46k fans, Instagram over 53k followers, and nearly 100k subscribers on YouTube with over 44 million views.