Lancaster Archery Supply returns as World Archery partner
Lancaster Archery Supply has signed to rejoin World Archery’s industry sponsorship programme from the start of the 2018 international season, partnering with the federation in support of major events and content production.
The company is well-known for its Lancaster Classic, an indoor tournament now attracting over 1400 participants each year.
As well as being one of the key distributors and retailers of target archery equipment in North America, Lancaster Archery Supply has also significantly invested in creating a strong digital community around explanatory video and written content hosted on its own new media platforms.
Lancaster Archery Supply will become presenting partner of a new 10-part #Shootlikeme series due to launch across World Archery’s platforms on 9 March 2018, with one episode released every three days following.
World Archery Secretary General Tom Dielen said: “World Archery and Lancaster Archery Supply have a shared goal in the continued growth of target archery in the US and worldwide, and we’re excited to work with them to strengthen the sport.”
“Lancaster is a well-known name in the industry, and Rob Kaufhold and his team’s work to promote archery should be taken as a good example of how a business can positively impact the community.”
Lancaster Archery Supply owner Rob Kaufhold said: “World Archery is the pinnacle of competition for target archers – and the level that every up-and-coming athlete aspires to reach.”
“We’re proud to support World Archery in delivering elite tournaments around the world and looking forward to working with the federation to grow the sport of archery.”
World Archery’s sponsorship programme is open to companies with a mission to promote archery, support development projects and help deliver world-class events.