London 2012 Facts and Figures

23 November 2012
Lausanne (SUI)
The London 2012 Olympic Games have been a success in terms of participation, broadcast and legacy – and that is very much true for archery.

The London 2012 Olympic Games saw the participation of just over 10,500 athletes - 120 of them were archers.

All 204 National Olympic Committees competed at the Games; 85 of them had medal-winners.

Fifty-five NOCs qualified for the archery competition, and the 12 medals awarded were split between 6 countries.

657 Olympic Solidarity athletes competed in the London Games (14 in archery).

London 2012 saw record participation from women, who made up approximately 44 per cent of Games competitors. The figures were equal in archery (64 men, 64 women).

Competitors set 38 world records and 99 Olympic records. Two world records were set in archery: the 70 Metre Round by Korea's Im Dong-Hyun and the team 70m Round by Korea.

The London Games had the most comprehensive testing programme of any Olympic Games in history, with more than 5,000 tests (urine and blood) conducted during the Games, after extensive pre-Games testing by NOCs and IFs. Games tests were conducted on the top five competitors, plus two at random in each race. All of the archers tested negative.  

Over 8 million tickets for the Olympic sessions were available, across 26 sports and two ceremonies. 60,410 tickets were sold for archery during the Olympics, a new record for our sport. 76% of these tickets were sold to the UK market.  

The London Games heralded a new era in Olympic broadcasting, with more traditional broadcast coverage than ever before, supplemented by unprecedented digital coverage that let fans access the Games anytime, anywhere. 

The 2012 Games were the first to fully embrace online and social media. The widespread media coverage brought Olympic values to life for audiences around the world.  

The combination of conventional broadcast media, and online and mobile platforms, made the Games available to a record potential global audience of 4.8 billion people in every corner of the world.  

London 2012’s social media sites, including Facebook, Twitter and Google+, attracted 4.7 million followers. The IOC’s and World Archery’s Facebook pages added numerous fans during the Games. Olympians provided an inside view of life in the Olympic Village by sharing photographs, Twitter feeds and Facebook messages.  

The IOC now has about 20 million fans in total on its various online communities; the World Archery Facebook page now has close to 60,000 fans, while 5000 are following World Archery on Twitter. These platforms allow athletes and fans to meet and interact online.  

Finally, London 2012 demonstrated the inspirational value of the Youth Olympic Games (YOG), which debuted in Singapore in 2010. The London Games featured 156 athletes who participated in the first YOG. They represented 80 National Olympic Committees (NOCs), and 21 of the YOG veterans earned medals. Among them was the Mexican archer Mariana Avitia (photo), bronze medallist in the women’s individual competition.  

The Games of the XXX Olympiad were filled with inspirational athletic achievements and set new standards for legacy planning. As a result, the London Games will deliver positive and long-lasting benefits for sport, the Olympic Movement, and the host city and nation.